Facebook Event This Doesnt Seem to Be Possible Just Now. Please Try Again.
Have you recently seen an mistake like this in Facebook Ads Manager?
This event hasn't been ready on any of your domains. Once Apple begins enforcing their new iOS 14 requirements, ad sets An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. optimizing for **Upshot NAME** will be paused unless you lot alter your available events in Events Manager.
Here's an example…
One of Facebook's reactions to the iOS 14 data tracking prompt is to impose a limit of eight events for optimization How you optimize impacts who sees your Facebook ad. Facebook will show your ad to people most probable to perform your desired activity. . That limit is the source of this mistake.
You are probably seeing it for one of these ii reasons:
- Y'all attempted to optimize for an consequence that falls outside of your primary eight
- Y'all tried to set up a conversions campaign The campaign is the foundation of your Facebook advertizement. This is where you'll set an advertizement objective, which defines what yous want your advert to achieve. and have not notwithstanding configured your viii events
If none of this makes sense, continue reading. Permit's talk about the 8-upshot limit and what it is, how to configure your events, and some outstanding questions.
Agreement the 8-Event Limit
One time the iOS 14 tracking prompt goes alive, Facebook will execute an viii-result limitation on optimization. This ways that you will only exist allowed to optimize for i of 8 unlike events per domain.
When I say "optimize," I'm referring to the conversion effect you select within your ad set when using the Conversions objective…
Keep in mind that this limitation applies "per domain." Yous can have a unmarried pixel on multiple domains and optimize for eight different events on each domain. You can have multiple pixels on the same domain, merely you lot are nevertheless limited to the same eight events.
While Facebook hasn't been entirely clear, it'south causeless that you volition be able to continue to include events outside of the primary viii within your reports (when customizing columns) and for custom audience targeting. Of course, reporting will be incomplete for users who opt out of the iOS xiv tracking prompt, though Facebook says they will perform modeling to attempt to make full in the blanks.
At present that y'all take a better understanding of the 8-outcome limit, let's talk nearly configuring your viii events…
Navigate to Web Event Configurations
Within Events Director, you will see a tab for Aggregated Effect Measurement. Click on that…
In one case you click on the "Configure Spider web Events" button, you'll be sent to the Web Event Configurations page…
Domain Verification
Spider web events on this page will be organized by domain. Y'all'll notice that the second column will include one of three messages.
"Domain Verified"…
"Owned by another business"…
Or "Verify Domain"…
Note that you cannot configure your events until you verify your domain. If yous don't ain that domain, you will not be able to verify it — or configure the events on that domain.
If you oasis't yet verified your domain (and you're able because yous own it), click the push to start that process. Y'all will and then exist redirected to the Domains section of your Business organisation Settings.
Yous essentially need to add together code or a file to the backend settings of your website — settings that only the website possessor or admin will be able to access.
Yous'll accept three options:
- DNS Verification
- HTML File Upload
- Meta-tag Verification
I personally prefer the Meta-tag Verification option since it's closest to the procedure for adding a pixel to my website (which I know how to do). Just add together that code to the header of your website's homepage and and so click to verify.
For more than info on domain verification, read this blog post.
Configure Your Eight Events
If your domain is verified, expand the entry for that domain in Web Upshot Configurations to view the events currently assigned to it.
Facebook will endeavor to cull and rank your events for you, but you can (and probable should) edit this. Note that the list will start but with the electric current standard events Facebook finds on your website. You can remove and move events, and yous tin can too add together custom conversions.
Click to edit your list. Beginning, you're going to go a alarm…
Prior to the iOS 14 tracking prompt going live, this is no large deal. Just it could be a very big deal later. Keep in mind that changes tin can and will consequence in your ad sets pausing.
At present, allow's edit your events…
The ranking matters. When a user opts out of iOS 14 tracking, Aggregated Event Measurement will come into play. At that point, Facebook volition only receive a user's highest-ranked effect in a given visit.
You tin can order your events any mode you want, just it would certainly make sense to have your Purchase event be the highest rank. It would be nonsensical to want Facebook to receive a ViewContent event but not Purchase, for example. This would happen if you lot rank ViewContent highest.
An example of how yous might order information technology with standard events:
- Purchase
- Add Payment Info
- Initiate Checkout
- Add to Cart
- Lead
- Complete Registration
- Search
- View Content
This is just an example. A registration may be worth more to your business than an add to cart. Likewise, note that y'all may non even have all of these events on your website.
Of course, if y'all want to use Value Optimization, that will accept up iv events by itself…
It's possible, though, that y'all won't even be able to optimize for value since yous may not authorize.
Including Custom Conversions Custom conversions permit y'all create rules for events or URLs so that you can better track and optimize for specific deportment with Facebook ads.
Maybe y'all tin can make full your events using standard events. Regardless, yous may desire to include Custom Conversions in your list.
At that place are a few reasons you may desire to include Custom Conversions. Doing so allows you to optimize for…
- Custom Events that you detect important
- The purchase of a specific product
- The purchase of a category of product
At that place are other reasons besides, but standard events are based on very full general deportment. Custom Conversions give y'all more granularity.
To include a Custom Conversion, click the first driblet-down that otherwise selects your pixel and roll down to the bottom to select "Custom Conversion." Then select the specific Custom Conversion in the drop-downwardly to the right.
Here is my final, ranked list of 8 events…
My website only makes use of Purchase, View Content, and Complete Registration standard events. Notwithstanding, I use a custom outcome for tracking quality web traffic by time (and curlicue depth, for that matter). And then, I included Custom Conversions for 60-second visits so that I can optimize for high-quality visits (typically for blog posts).
I created custom conversions based on categories of product equally well, mainly considering I had slots available. Since optimizing for specific products volition create an issue of needing to edit my list often, these categories will (or should) remain unchanged. That besides provides some volume for optimization purposes, rather than optimizing for the purchase of a single product.
Addressing the Error
Permit's return to the original upshot of the error you may be seeing…
For at present, this isn't a problem. But once the tracking prompt goes live, the eight events will be enforced. At that betoken, you will not exist able to optimize for an effect outside of your principal eight. Whatsoever advertizement sets currently running that are optimized for an outcome outside of those eight volition be turned off. And any modify to your main eight will result in a temporary pause.
This is going to create all sorts of issues and frustration for advertisers. Information technology's important that you programme ahead while you tin can. The more evergreen your viii-event configuration, the less likely you are to demand to edit information technology afterwards.
Fewer headaches, happy advertiser!
Many Open Questions
I covered a lot hither, but know that the 8-event limit per domain opens up a ton of questions. 1 of the most common is something along these lines…
"What near using a third-political party website to sell products? I provide them my pixel, but I am not able to configure these events because I don't own — and can't verify — the domain. So, I tin't optimize for these events. What do I do?"
It's a question that I haven't seen Facebook address yet. It's not clear if they have a solution in listen, simply this example does seem to nowadays a big problem.
I'll address this, and many other, related questions in separate blog posts and within my training (sign up if you haven't yet!).
Your Turn
Have you configured your eight events yet? What issues are you running into?
Let me know in the comments below!
Source: https://www.jonloomer.com/error-this-event-hasnt-been-set-up-on-any-of-your-domains/
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